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Business Analytics / James R. Evans

By: Publisher: Harlow, United Kingdom : Pearson, 2021Copyright date: ©2021Edition: Third Edition Global EditionDescription: 704 pages : some color illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292339061
  • 1292339063
Subject(s): DDC classification:
  • 23 658.4033 EVA
Summary: This book teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today's organizations. Author James Evans takes a fair and comprehensive, approach, examining business analytics from both descriptive and predictive perspectives. Students learn how to apply basic principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. And included access to commercial grade analytics software gives students real-world experience and career-focused value. As such, the 3rd Edition has gone through an extensive revision and now relies solely on Excel, enhancing students' skills in the program and basic understanding of fundamental concepts.
Item type: Open
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Open The Library & Learning Commons Curtin University Malaysia Open Open 658.4033 EVA (Browse shelf(Opens below)) Available 0000146257
Teaching & Learning The Library & Learning Commons Curtin University Malaysia Teaching and Learning Teaching and Learning 658.4033 EVA (Browse shelf(Opens below)) Available 0000146258

Includes Index.

This book teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today's organizations. Author James Evans takes a fair and comprehensive, approach, examining business analytics from both descriptive and predictive perspectives. Students learn how to apply basic principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. And included access to commercial grade analytics software gives students real-world experience and career-focused value. As such, the 3rd Edition has gone through an extensive revision and now relies solely on Excel, enhancing students' skills in the program and basic understanding of fundamental concepts.

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